By Emre Bilginoglu, Attorney-at-Law, Istanbul, Turkey
In 2020, E-Sports stocks soared, whilst traditional sports stocks declined due to the COVID-19 Pandemic.
Newzoo’s latest E-Sports market report shows that global E-Sports revenues will grow to more than US$1.1bn in 2021, with an annual growth of almost 15%.
Over 75% of these revenues is expected to come from media rights and sponsorship.
There is also a 10% annual growth in the global games live-streaming audience, expected to reach almost 730 million people. The majority of this audience is below 34 years old.
Stakeholders expect the growth and increase in revenues to continue.
As these expectations grow and grow, pricing of these expectations also increases, creating an overwhelming investment sentiment for E-Sports in general.
With so many people around the world working remotely and students attending on-line classes, this gives the E-Sports Industry a unique edge. Even when the Pandemic ends, this trend of increasing revenues for E-Sports and big gains for investors is not expected to slow down soon, if at all.
In fact, 22% of the Internet population participates in E-Sports, with 39% of that audience being between the ages of 25-34.
Recent researches show that Youtuber / Vlogger and video game designer are now among dream jobs for children. Naturally, one would expect that the E-Sports trend among the youth to continue.
The more crucial point will be the participation rate of the current audience below 34 years old in a decade or two. If this audience, that has been exposed to E-Sports, continues to participate in E-Sports, the present financial development would be sustained for a longer time with their future selves and their future bank accounts.