Free article section

You are reading a Free article. Apply for a subscription to access all the valuable information on the website Sports Law & Taxation

E-Sports: Fashion in Gaming

By Emre Bilginoglu, Attorney-at-Law, Istanbul, Turkey It was about time for an e-sports organization to appoint an apparel partner. Counter Logic Gaming’s Fortnite team will put on stylish apparel in the upcoming first-ever Fortnite e-sports world cup, which will, take place on 26-28 July 2019 in New City, with a prize pool of US$ 30 million. The winner will be US$ 3 million better off! One hundred of the top solo players will be invited, as well as well as the top fifty duos teams. The innovative sportswear company concerned in this sponsorship deal is none other than FILA, a South Korean-owned sports goods company. With this move, FILA will have the chance to promote their brand to Fortnite viewers and e-sports enthusiasts through Twitch and the social media. FILA wanted to catch the e-sports train, sharing seats with ADIDAS and NIKE. More sportswear companies will definitely follow suit!   Emre Bilginoglu, who is also admitted to practise Law in the State of New York, USA, may be contacted by e-mail at ‘This email address is being protected from spambots. You need JavaScript enabled to view it.      

The Journal

Global Sports Law and Taxation Reports feature: articles; comparative surveys; commentaries on topical sports legal and tax issues and documentation.

The unique feature of Global Sports Law and Taxation Reports is that this Journal combines for the first time up to-date valuable and must-have information on the legal and tax aspects of sport and their interrelationships.

The Editors

The editors of  the Journal Sports Law & Taxation are Professor Ian Blackshaw and Dr Rijkele Betten, with specialist contributions from the world's leading practitioners and academics in the sports law and taxation fields.

The Editors

Managing editor
Dr. Rijkele Betten

Consulting editor
Prof. Dr. Ian S. Blackshaw

Editorial board

Prof. Guglielmo Maisto
Maisto e Associati, Milano

Dr. Dick Molenaar
All Arts Tax Advisors, Rotterdam


Mr. Kevin Offer
Hardwick & Morris LLP, London

Mr. Mario Tenore
Maisto e Associati, Milano


Nolot BV
St. Jorisstraat 11
5211 HA  's-Hertogenosch
This email address is being protected from spambots. You need JavaScript enabled to view it.