By Emre Bilginoglu, Attorney-at-Law, Istanbul, Turkey
Zynga, the American social game developer, which was founded in 2007 and is based in San Francisco, recently announced that it is ready to acquire an 80% stake in Turkish mobile game maker Rollic for $168m in cash.
The goal of Zynga, is to acquire users, such as Rollic, which focuses on producing hyper casual games, the fastest growing category on mobile phones.
Hyper casual games are played and finished in a short period of time, and Rollic games, such as Go Knots 3D and Tangle Master 3D, have been on top of US download charts for a while.
Rollic is based in Istanbul and is reputedly one of the fastest growing hyper casual game companies. Established just over a year ago, this shows how fast success can be achieved in the gaming industry, particularly as a result of more people playing games on their computers and mobile phones during the Corona Virus lockdowns and restrictions.
Its business model is based on acquiring games from free agent game developers all around Turkey. So Rollic decides which games have a potential and invests if they think that the game would be a success.
An interesting and successful business model, which demonstrates that emerging markets can generate a surprising amount of wealth in the gaming business!