Free article section

You are reading a Free article. Apply for a subscription to access all the valuable information on the website Sports Law & Taxation

Rugby Union Football: All Blacks Major Sponsorship Deal

By Prof Dr Ian Blackshaw

The UK Petrochemicals Manufacturer, INEOS, has signed a six-year sponsorship deal with New Zealand Rugby (NZR), with effect from 2022.

The deal is worth NZ$8 million (US$5.6 million) per year.

INEOS branding will appear on the shorts and training kit of the famous All Blacks team.

INEOS will also become the so-called ‘performance partner’ of the NZR, joining the Mercedes-AMG Petronas Formula One Team; the Grenadiers Cycling Team; and the Sailing Team UK.

Mark Robinson, the Chief Executive of NZR stated:

To partner with INEOS and be part of such a unique and diverse global sports performance group is an exciting new venture …..”

INEOS Chairman, Sir Jim Ratcliffe, added:

The All Blacks have consistently shown the grit and determination needed to perform at the highest level of sport and there will be a lot that we can learn from them.”

The deal, however, is not without controversy.

Greenpeace, the environmental campaigner, had called on the NZR and also the New Zealand Rugby Players’ Association to reject the deal, describing INEOS a “merchant of plastic pollution”.”

Clearly money speaks louder than words!

Prof Dr Ian Blackshaw may be contacted by e-mail at ‘This email address is being protected from spambots. You need JavaScript enabled to view it.

The Journal

Sports Law & Taxation features: articles; comparative surveys; commentaries on topical sports legal and tax issues and documentation.

The unique feature of Sports Law & Taxation is that this Journal combines  up-to-date valuable and must-have information on the legal and tax aspects of sport and their interrelationships.

Global Sports Law and Taxation Reports feature: articles; comparative surveys; commentaries on topical sports legal and tax issues and documentation.

The unique feature of Global Sports Law and Taxation Reports is that this Journal combines for the first time up to-date valuable and must-have information on the legal and tax aspects of sport and their interrelationships.

The Editors

The editors of  the Journal Sports Law & Taxation are Professor Ian Blackshaw and Dr Rijkele Betten, with specialist contributions from the world's leading practitioners and academics in the sports law and taxation fields.

The Editors

Managing editor
Dr. Rijkele Betten

Consulting editor
Prof. Dr. Ian S. Blackshaw

Editorial board

Prof. Guglielmo Maisto
Maisto e Associati, Milano

Dr. Dick Molenaar
All Arts Tax Advisors, Rotterdam

 

Mr. Kevin Offer
Hardwick & Morris LLP, London

Mr. Mario Tenore
Pirola Pennuto Zei & Associati, Milano

Address

Nolot BV
St. Jorisstraat 11
5211 HA  's-Hertogenosch
This email address is being protected from spambots. You need JavaScript enabled to view it.