Baseball: Major League Baseball (MLB) launches new virtual ballpark
By Prof Dr Ian Blackshaw
MLB has launched a new virtual ballpark to provide fans of the sport “immersive digital experiences.”
The first of its kind for a professional sports league, it will open to fans with a special online watch party on 12 August 2023 for the MLB All-Star Celebrity Softball Game.
It is designed to bring the actual MLB ballpark experience to the virtual world.
Fans from all over the world will be able to access the MLB virtual ballpark by logging onto: ‘MLB.com/virtual-ballpark’.
MLB Executive Vice President of Media and Business Development, Kenny Gersh, remarked:
“It’s really a unique way of simulating that in-ballpark experience to a global audience that really hasn’t been possible before.”
And added:
“What’s really cool about this technology is, this is really bringing people together, and it feels like you’re there.”
All the fans who ‘attend’ the inaugural virtual event will receive a commemorative digital ticket created by Candy Digital.
Prof Dr Ian Blackshaw may be contacted by e-mail at ‘
