Most popular clubs on social media
|
The 548th Weekly Post from the CIES Football Observatory ranks clubs worldwide according to their number of followers on the main social media platforms (Facebook, Instagram, TikTok, YouTube and X). Two clubs stand out: Real Madrid (488 million followers) and Barcelona (442 million). England’s Manchester United complete the top three (239 million), ahead of Paris Saint-Germain (208 million). Among teams ranked in the top 10 positions, German side Bayern Munich recorded the strongest growth over the past year both in absolute (+16.1 million followers) and relative terms (+11%). Clubs in the top 10 have a combined total of 2.36 billion followers, up 3.8% on last year, broken down as follows among the platforms selected: Instagram (31%), Facebook (31%), TikTok (17%), X (16%) and YouTube (5%). Twenty-six countries from every continent except Oceania are represented in the top 100, with the highest number of clubs located in the following three nations: Spain (21 teams, often with a large following on TikTok), England (16) and Brazil (11). Outside Europe, the top three are Brazil’s Flamengo (€71.6 million), Saudi Arabia’s Al-Nassr FC (€66.0 million) and Egypt’s Al-Ahly SC (€60.1 million). >>> Top 100 |
|
|
About the CIES Football Observatory The CIES Football Observatory is a research group created in 2005 within the Swiss-based Centre International d’Étude du Sport (CIES). It specialises in the statistical analysis of football, in particular in the areas of demographics, transfer values and performance (technical, tactical, physical). Click here for more information. About the CIES The International Centre for Sports Studies (CIES) is an independent study centre located in Neuchâtel, Switzerland. It was created in 1995 as a joint venture between the Fédération Internationale de Football Association (FIFA), the University of Neuchâtel, the City and State of Neuchatel. Click here for more information. CIES – Centre International d’Étude du Sport Avenue DuPeyrou 1, 2000 Neuchâtel |
|
