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BETWAY becomes the latest operator to join ESSA

6 May 2015, Brussels: ESSA, the regulated betting industry’s integrity body, welcomes Betway as the latest betting operator to join the association. Betway is the 19th betting operator to join ESSA and further broadens the scope of ESSA’s betting integrity network and information sharing facilities. Khalid Ali, ESSA Secretary General, stated: “I am delighted that Betway has decided to join ESSA. It represents another important step, further increasing ESSA’s ability to protect the betting industry, their customers and sport from betting related corruption. Betway joins other responsible operators taking a robust and proactive approach to tackling a crime that attacks the heart of sport and consumer confidence.” Launched in 2006, Betway’s regulated gambling service is provided to nearly two million customers globally. The operator invests significant amounts across a range of sports, notably a three-year deal to be the title sponsor of Premier League Darts until 2017 and sponsorship of the prestigious Queen Mother Champion Chase at this year’s Cheltenham Festival. It has also recently announced a long-term partnership with West Ham United which has seen it become the Club’s new principal sponsor. Richard Akitt, CEO of Betway, said: “We’re delighted to have joined ESSA, the industry standard for betting integrity. ESSA provides the market leaders in regulated sports wagering with an effective, globally-recognised cross-border platform and it was a common sense move for us to align with other stakeholders to combat the threat of irregular and illegal betting activity.” ESSA continues to play a key role as the regulated betting sector’s representative body at national and international match-fixing policy forums and holds positions on working groups at the European Commission, Council of Europe and the International Olympic Committee (IOC). The organisation is continually reassessing and improving its reporting and early warning systems and has established information sharing arrangements with a range of sports bodies and regulatory authorities.

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