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E-Sports: AFL to enter E-Sports

By Emre Bilginoglu, Attorney-at-Law, Istanbul, Turkey The Australian Football League (AFL) is planning to run an E-Sports tournament at the Etihad Stadium (capacity of 53,343) in Melbourne. AFL wants the member clubs to create their E-Sports’ teams to join the E-Sports’ community. AFL's growth, digital and audiences general manager, Darren Birch, stated that “e-sports events are amazing events that sell out”. He acknowledged the fact that E-Sports’ events are like concerts with their screens, lights and displays and that appeal to young audiences. Birch added that he sees E-Sports as a good way of expanding audiences and increasing sponsorship revenue for the League. “All of these things make the experience bigger and bolder than your average sport” he concludes. We agree with him and are certainly sure that E-Sports are a whole different experience. AFL is yet another big League to join the ever-expanding E-Sports’ community worldwide. Who will be the next?   Emre Bilginoglu may be contacted by e-mail at ‘This email address is being protected from spambots. You need JavaScript enabled to view it.  
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The editors of  the Journal Sports Law & Taxation are Professor Ian Blackshaw and Dr Rijkele Betten, with specialist contributions from the world's leading practitioners and academics in the sports law and taxation fields.

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Managing editor
Dr. Rijkele Betten

Consulting editor
Prof. Dr. Ian S. Blackshaw

Editorial board

Prof. Guglielmo Maisto
Maisto e Associati, Milano

Dr. Dick Molenaar
All Arts Tax Advisors, Rotterdam


Mr. Kevin Offer
Hardwick & Morris LLP, London

Mr. Mario Tenore
Maisto e Associati, Milano


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