Free article section

You are reading a Free article. Apply for a subscription to access all the valuable information on the website Sports Law & Taxation

La Liga: Facebook Live Streaming of Matches to India

By Prof Dr Ian Blackshaw Facebook – the social media platform – announced on 13 August 2018 that it had acquired the media rights to the Spanish Football League, La Liga, for the Indian subcontinent. Kicking off the new 2018-2019 season on 17 August 2018, Facebook intends to live stream all 380 matches of the League, one of the most-watched football leagues and home of Real Madrid and Barcelona football clubs. Facebook has some 70 million subscribers in India, where football is becoming more and more popular. Some 100 million people in India, it has been reported, watched the 2018 FIFA World Cup. Facebook is believed to have paid US$24 million for the rights over a period of three years. The matches will be aired live and free of charge on the official page of La Liga on the social networking site, and also on the respective club’s pages, pending the launching of its video service ‘Facebook Watch’ in India. Peter Hutton, the head of global live sports programming at Facebook, told the world’s media that: “India is a very important market and we are looking at new models. The good news is that all matches are going to be free and that’s what appeals to me most as it will bring in a lot of new audience.” Association football continues to be the world’s most popular and lucrative sport! Where next, one may ask? Prof Dr Ian Blackshaw may be contacted by e-mail at ‘This email address is being protected from spambots. You need JavaScript enabled to view it.
The Journal

Global Sports Law and Taxation Reports feature: articles; comparative surveys; commentaries on topical sports legal and tax issues and documentation.

The unique feature of Global Sports Law and Taxation Reports is that this Journal combines for the first time up to-date valuable and must-have information on the legal and tax aspects of sport and their interrelationships.

The Editors

The editors of  the Journal Sports Law & Taxation are Professor Ian Blackshaw and Dr Rijkele Betten, with specialist contributions from the world's leading practitioners and academics in the sports law and taxation fields.

The Editors

Managing editor
Dr. Rijkele Betten

Consulting editor
Prof. Dr. Ian S. Blackshaw

Editorial board

Prof. Guglielmo Maisto
Maisto e Associati, Milano

Dr. Dick Molenaar
All Arts Tax Advisors, Rotterdam

 

Mr. Kevin Offer
Hardwick & Morris LLP, London

Mr. Mario Tenore
Maisto e Associati, Milano

Address

Nolot BV
St. Jorisstraat 11
5211 HA  's-Hertogenosch
This email address is being protected from spambots. You need JavaScript enabled to view it.